As we move past the halfway mark of 2025, now is the ideal time for Buy Here Pay Here (BHPH) dealerships to take a strategic pause and assess their performance. The first half of the year may have brought a mix of wins and challenges, but the second half offers a fresh opportunity to realign with your profitability goals. With the right tools and insights, dealerships can make informed decisions that drive stronger outcomes through year-end.

Why Mid-Year Reviews Matter

Mid-year is more than just a calendar milestone—it’s a critical checkpoint. It allows you to evaluate what’s working, identify gaps, and adjust your strategy before it’s too late. Whether you’re ahead of target or playing catch-up, this is the time to dig into your data and make sure your dealership is operating as efficiently and profitably as possible.

Key Tools and Reports to Review

To make the most of this mid-year moment, BHPH dealers should be leveraging a combination of CRM, inventory, financial, and marketing tools. Your CRM should be your first stop—review lead conversion rates, customer engagement metrics, and follow-up effectiveness. Are your sales reps consistently logging interactions? Are leads being nurtured or falling through the cracks?

💥Did you know cyclCRM not only provides salesperson productivity and lead engagement data, but also gross profit numbers from Deal Pack sales to help you pinpoint the most profitable sources?

Next, turn to your inventory. Are your vehicles turning quickly enough? Are you stocking the right mix of vehicles based on demand and profitability? Holding onto slow-moving inventory can tie up capital and hurt margins.

Financially, it’s essential to monitor your portfolio performance. Delinquency rates, average days to first payment default, and charge-off trends should all be reviewed. These indicators can help you spot early signs of risk and take corrective action.

💥High first payment default rates are a strong early warning of portfolio risk. This often indicates misrepresentation or inadequate verification during origination and high FPD can trigger losses within the first 30 days, undermining profitability.

Finally, don’t overlook your marketing analytics. Are your campaigns generating quality leads? Are you reaching the right audience with the right message? Digital marketing should be tightly aligned with your sales goals and customer profiles.

Looking Ahead

The second half of the year is your chance to finish strong. By taking a data-driven approach and using the right tools, BHPH dealerships can not only stay on track but exceed their profitability targets.  Don’t wait until Q4 to make adjustments—start now, and set your team up for a successful close to 2025.

Access a mid-year checklist here!