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Dealership Software: Why You Should Track Your Advertising

By Deal Pack - September 7, 2012

As a dealer, one of the most important things you can keep track of how your customers arrive at your lot. Knowing what advertising works, what doesn’t and how much it costs you can have a great impact on your bottom line. Wouldn’t it be nice to track expense and advertising media so you can quickly identify trends to better plan where to spend your advertising dollars?


There are a variety of ways to track what draws customers to your lot. A well trained salesman will gather this information during the qualification and discovery phase of the sale, asking what brought them in and how they heard about you. While the information helps the salesman in his process, getting it recorded so you can track is a little more difficult.


At Deal Pack, we offer the ability to customize your advertising media and force your salespeople to select one when they are working a deal. This, in turn, allows managers and owners to run different advertising reports to see what is working and what isn’t. When you compare the credit applications and sales to the form of advertisement and the expenses associated with it, you will really be able to tell how much it costs to get a customer to your lot. You can use this information to spend your advertising budget more effectively, increasing your ROI and bottom line.

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