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By Deal Pack - September 7, 2012
As a dealer, one of the most important things you can keep track of how your customers arrive at your lot. Knowing what advertising works, what doesn’t and how much it costs you can have a great impact on your bottom line. Wouldn’t it be nice to track expense and advertising media so you can quickly identify trends to better plan where to spend your advertising dollars?
There are a variety of ways to track what draws customers to your lot. A well trained salesman will gather this information during the qualification and discovery phase of the sale, asking what brought them in and how they heard about you. While the information helps the salesman in his process, getting it recorded so you can track is a little more difficult.
At Deal Pack, we offer the ability to customize your advertising media and force your salespeople to select one when they are working a deal. This, in turn, allows managers and owners to run different advertising reports to see what is working and what isn’t. When you compare the credit applications and sales to the form of advertisement and the expenses associated with it, you will really be able to tell how much it costs to get a customer to your lot. You can use this information to spend your advertising budget more effectively, increasing your ROI and bottom line.
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Advanced Business Computers of America (ABCoA) develops and supports end-to-end software solutions for the subprime finance industry. Since 1983,
we have helped automotive dealerships and finance companies eliminate duplication, remain compliant, and achieve success with dependable, all-in-one software and white glove service and support.
Deal Pack is a complete, all-in-one software ecosystem customizable to your exact needs and scalable to your exact size - helping improve your operations, grow your business,
and solve the challenges you face. Whether you are a finance or sales company, multi-entity or publicly traded company handling BHPH or LHPH, operating or capital leases,
internal or external floor-planning, retail, rentals, consumer loans, origination, or seasoned paper, Deal Pack is the dependable software for mission critical operations.
Deal Pack handles all of your business needs transparently – providing you measurable improvements and complete financial control, saving you time,
increasing your bottom line, and allowing you the freedom to focus on your daily operations. Deal Pack is relied upon by thousands of customers across
all 50 states in the United States and six countries around the world. Customers properly using Deal Pack have never lost an IRS audit.
To learn more about ABCoA, visit www.abcoa.com.