PrimaLend Capital

PrimaLend Capital is a Dallas-based, commercial finance company founded on the principal that independent and franchise used car dealers can become dramatically more profitable if they retain their retail installment sales contracts [or leases] and continue to service and collect out those notes to maturity. The firm offers direct financing to well qualified dealers, as well as finance companies who support those automobile dealers.

PrimaLend requires zero portfolio reporting from it's Deal Pack based customers. We lend our customers against millions of dollars of notes just by pulling data directly from their Deal Pack's web hosted systems.

Bill Benac, Partner